Case Studies

Generating High-Intent Leads for a Bacolod City Real Estate Developer

Client: A real estate developer based in Bacolod City, offering affordable and medium-cost housing.

Challenge: The client had a limited budget and no website, making it difficult to reach potential customers and generate leads.

Solution: We implemented a targeted Facebook Lead InForms campaign, focusing on generating high-quality leads with a low cost-per-lead.

Approach:

• Targeted Facebook Lead InForms: We designed engaging Facebook Lead InForms that captured essential information from potential homebuyers. These forms were integrated directly into Facebook, making it easy for users to submit their details without leaving the platform.

• Compelling Ad Creatives: We created visually appealing ad creatives showcasing the developer's properties and highlighting their affordability. These ads were tailored to resonate with the target audience's aspirations and needs.

• Strategic Ad Placements: To maximize reach and engagement, we strategically placed ads across multiple Facebook and Instagram placements, including:

  • Facebook News Feed: Reaching users as they browse their feeds.

  • Instagram Feed: Appearing seamlessly within users' Instagram feeds.

  • Instagram Stories: Leveraging the immersive, full-screen format of Stories.

  • Instagram Reels: Capitalizing on the popularity of short-form video content.  

• Audience Targeting: We utilized Facebook's robust targeting options to reach the ideal audience for the client's properties. This included targeting based on location, demographics, interests, and behaviors.

• Optimized Bidding Strategy: We employed a cost-effective bidding strategy to ensure the campaign stayed within budget while maximizing lead generation.

Results:

• 40 Quality Leads: Within the first two months, the campaign generated 40 high-intent leads. These leads were qualified and interested in the developer's properties, indicating a strong potential for conversion.

• Low Cost-per-Lead: By optimizing the campaign for efficiency, we achieved a low cost-per-lead, ensuring the client received maximum value from their limited budget.

• Increased Brand Visibility: The campaign significantly increased the developer's brand visibility within the Bacolod City area, raising awareness of their affordable housing options.

Conclusion:

This case study demonstrates the effectiveness of targeted Facebook Lead InForms campaigns for generating high-quality leads, even with a limited budget and no website. By leveraging strategic ad placements, compelling creatives, and audience targeting, we successfully connected the real estate developer with potential homebuyers and drove valuable leads. This approach proved to be a cost-effective solution for achieving the client's marketing objectives.